Certified Supply Chain Professional (CSCP) Practice Exam

During which product life cycle stage would competition typically begin to appear?

1. Development

2. Introduction

3. Growth

4. Maturity

The correct answer is: Growth

The growth stage of the product life cycle is characterized by increasing demand and market acceptance. It is during this phase that competition typically begins to appear as other businesses recognize the product's potential and start to develop their own offerings. As the product gains traction in the market, competitors may also enter in response to rising consumer interest, leading to greater options and price variations for consumers. In contrast, during the development stage, the product hasn't yet been launched, so competition is minimal. The introduction stage might see some competition starting, but it usually intensifies during the growth phase as the product establishes market presence. The maturity stage typically has intense competition already established, but it is in the growth stage where companies are actively seeking to capture market share.