Certified Supply Chain Professional (CSCP) Practice Exam

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Prepare for the Certified Supply Chain Professional Exam with a comprehensive quiz featuring multiple choice questions and essential study material. Gain the knowledge and confidence needed to excel in your certification journey!

Each practice test/flash card set has 50 randomly selected questions from a bank of over 500. You'll get a new set of questions each time!

Practice this question and more.

What is a focused low-cost strategy aimed at?

Offering premium products at a high price
Targeting a niche market at low cost
Increasing market presence
Enhancing customer service

The correct answer is: Targeting a niche market at low cost

A focused low-cost strategy is specifically aimed at targeting a niche market while keeping costs low. This strategy allows a company to specialize in serving a specific group of customers or a particular segment of the market, offering products or services that cater to their unique needs at a lower price than competitors. By maintaining a laser focus on a defined market segment, businesses can differentiate themselves in terms of cost while still delivering value to their targeted customers. In contrast, the other options do not align with the principles of a focused low-cost strategy. Offering premium products at a high price directly contradicts the low-cost aspect, while increasing market presence tends to involve more broad strategies that are not focused. Enhancing customer service, while important, does not specifically address cost or niche market targeting.