Certified Supply Chain Professional (CSCP) Practice Exam

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Prepare for the Certified Supply Chain Professional Exam with a comprehensive quiz featuring multiple choice questions and essential study material. Gain the knowledge and confidence needed to excel in your certification journey!

Each practice test/flash card set has 50 randomly selected questions from a bank of over 500. You'll get a new set of questions each time!

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What is a main advantage of customer relationship management (CRM) and supplier relationship management (SRM) integration?

Eliminating all contracts with suppliers
Allowing customers to work with suppliers on product development
Creating a single point of contact for all stakeholders
Reducing the need for performance metrics

The correct answer is: Allowing customers to work with suppliers on product development

The integration of customer relationship management (CRM) and supplier relationship management (SRM) offers the significant advantage of allowing customers to collaborate directly with suppliers during product development. This integration fosters improved communication and alignment between customers and suppliers, enabling joint efforts in innovation and customization. When customers can engage suppliers early in the product development process, it results in a better understanding of customer needs and preferences, ultimately leading to products that are more tailored to market demands. This collaborative relationship not only enhances product quality and market relevance but also builds stronger partnerships, creating a more agile and responsive supply chain. Other options, such as eliminating contracts or reducing the need for performance metrics, do not accurately reflect the benefits derived from integrating CRM and SRM.