Certified Supply Chain Professional (CSCP) Practice Exam

What is one of the main tasks in marketing when developing a campaign for a new product?

1. Increase production capacity

2. Educate customers and supply chain

3. Maximize profit instantly

4. Reduce operational costs

The correct answer is: Educate customers and supply chain

One of the primary tasks in marketing when developing a campaign for a new product is to educate customers and the supply chain. This involves not only informing potential customers about the features and benefits of the new product, but also ensuring that everyone involved in the supply chain—from suppliers to distributors—understands the product's value proposition and its expected impact within the market. Educating customers is crucial for generating interest and creating demand for the product. It helps establish awareness and can differentiate the product from competitors. For the supply chain, having everyone on the same page ensures that logistical plans, inventories, and sales strategies are appropriately aligned with the marketing message, thereby facilitating a smoother product launch and ongoing sales. While increasing production capacity, maximizing profit instantly, and reducing operational costs are important business goals, they are not the main focus of a marketing campaign centered on a new product. These objectives often fall under operations and finance, rather than marketing strategy.