Certified Supply Chain Professional (CSCP) Practice Exam

What is the primary purpose of reverse logistics?

1. Enhance product marketing

2. Facilitate the forward flow of goods

3. Manage the reverse flow of goods

4. Increase customer service interactions

The correct answer is: Manage the reverse flow of goods

The primary purpose of reverse logistics is to manage the reverse flow of goods. This encompasses the processes associated with returning products from the end-user back to the point of origin for the purpose of recapturing value or proper disposal. Reverse logistics involves activities such as returns management, recycling, refurbishing, and disposal of products which are no longer required or are defective. This strategic management helps in minimizing waste and enhances sustainability within the supply chain. While enhancing product marketing, facilitating the forward flow of goods, and increasing customer service interactions are all important aspects of a business, they do not specifically capture the essence of reverse logistics. In fact, these options describe more about the traditional flow of goods and customer engagement rather than the management of returned or surplus products, which is a distinctive feature of reverse logistics operations.