Certified Supply Chain Professional (CSCP) Practice Exam

Which business model characterizes transactions between consumers and businesses?

1. Business-to-Business (B2B)

2. Business-to-Consumer (B2C)

3. Consumer-to-Business (C2B)

4. Consumer-to-Consumer (C2C)

The correct answer is: Consumer-to-Business (C2B)

The business model that specifically characterizes transactions between consumers and businesses is Business-to-Consumer (B2C). This model involves businesses selling products or services directly to the end users or consumers. It encompasses a wide range of transactions, from retail sales to service provision, where the consumer is the ultimate customer. In this model, the focus is on understanding consumer needs, preferences, and behaviors to effectively market and deliver goods and services. B2C transactions can occur through various channels, including physical stores, online e-commerce platforms, or even through mobile applications. The success of B2C businesses often relies on effective marketing strategies, customer service, and creating a user-friendly purchasing experience. The other models, such as Business-to-Business (B2B), involve transactions between businesses, where one business sells products or services to another. Consumer-to-Business (C2B) features consumers offering products or services to businesses, while Consumer-to-Consumer (C2C) depicts transactions between consumers, often facilitated through platforms that allow individuals to buy and sell from each other. Understanding the distinctions between these models clarifies the unique dynamics and marketing strategies that apply to each.