Certified Supply Chain Professional (CSCP) Practice Exam

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Prepare for the Certified Supply Chain Professional Exam with a comprehensive quiz featuring multiple choice questions and essential study material. Gain the knowledge and confidence needed to excel in your certification journey!

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Which of the following best describes an example of B2B commerce?

  1. Direct retail sales

  2. Marketing to consumers

  3. Sourcing

  4. Online product reviews

The correct answer is: Sourcing

B2B commerce, or business-to-business commerce, refers to transactions conducted between businesses, rather than between a business and individual consumers. Sourcing is an excellent example of B2B commerce because it involves businesses procuring goods or services from other businesses. This process can include negotiating contracts, establishing supplier relationships, and managing the logistics of acquiring raw materials or finished products needed for production. In contrast, direct retail sales and marketing to consumers both involve business-to-consumer (B2C) transactions, where goods or services are sold directly to individual customers. Online product reviews, while influential in the purchasing decision for consumers, do not represent a transactional relationship between businesses and therefore do not constitute B2B commerce. Thus, sourcing clearly exemplifies the nature of B2B interactions, focusing on the collaboration between businesses in a marketplace.