Certified Supply Chain Professional (CSCP) Practice Exam

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Prepare for the Certified Supply Chain Professional Exam with a comprehensive quiz featuring multiple choice questions and essential study material. Gain the knowledge and confidence needed to excel in your certification journey!

Each practice test/flash card set has 50 randomly selected questions from a bank of over 500. You'll get a new set of questions each time!

Practice this question and more.

Which of the following is NOT a component of e-business effectiveness?

Maximizing efficiency
Customer engagement
Minimizing product diversity
Sensible return policies

The correct answer is: Minimizing product diversity

Minimizing product diversity is not recognized as a component of e-business effectiveness because it typically runs counter to the objective of appealing to a broad range of customers and meeting varied market demands. E-business effectiveness emphasizes maximizing efficiency, fostering customer engagement, and implementing sensible return policies that enhance customer satisfaction and loyalty. By minimizing product diversity, a business might limit its ability to cater to different customer preferences and market segments, which could hinder its competitive position in the online marketplace. Effective e-business strategies often involve offering a wide array of products to attract more customers and drive sales. This broadens the potential customer base and can lead to increased revenue, whereas focusing solely on a limited product range may not capture diverse customer needs.